Hinge "AI"

This campaign was created during my Media Lab Module at University where creating a fame-driven campaign was at the heart of each project. This campaign creates fame using deception, it involves creating an 'AI' Chatbot for people to message and get advice on dating. The Chatbot will be secretly run by real people in an attempt to build confidence amongst users who are too afraid to ask real people for help. Throughout the campaign, there will be a big reveal showing people the truth behind the chatbot and this will be a relaunch of the campaign with the tagline 'You can't programme love'. This relaunch is used to show how easy it is to deceive people when it comes to AI and will change the focus of the campaign to bringing confidence to the Hinge Users.