Dirt Is Good D&AD Brief

This Campaign was my work for the Dirt is Good D&AD brief. It revolves around a PR-able moment which is the Dirt Olympics. This is a series of muddy sporting events sponsored by Persil to create a campaign that encourages people to take part and never to give up when participating in sports. The campaign will also collaborate with the 'Sport Is Mind' Charity to create an open conversation about mental health through the medium of sports.