The ART of DECEPTION - Live Brief

Citizens Advice Cornwall came to my University and set us the task of creating a new campaign to pitch to them with the aim of raising awareness and bringing in donations to the Charity. I decided that the branding for the campaign needed to stand out and needed close ties to Cornwall. To do this I created 'The ART of DECEPTION' campaign, this campaign is based on art and uses this to showcase the deceptive nature of Cornwall's beauty and brings to light the issues that local Cornish people face. This is primarily a social media campaign with artwork of Cornish landscapes being ripped apart to show shocking facts about the area shown in the artwork.