Toxins in BOLD

This is a project that I was tasked with in my first year at Uni. The aim was to make a long-form copy advert for any theme of our choice. I decided to focus on the mental health problems that we all face, and how we often let those problems outshine the good that we see in our lives and how it takes over. To do this I chose to create a human ingredients label, using the idea that the ingredients that we are allergic to will completely take over our purchasing decision, no matter how much we enjoy the rest of the ingredients. This idea is used as a metaphor, showing that the problems we face are comparable to allergens.