STRYKK

This Campaign was made as a part of my Campaign Creation Module at University. The non-alcoholic spirits brand STRYKK approached us to create a campaign that brings a new audience to the underperforming brand. This brief was collaborative between my partner Kent and I, using our primary insights we decided to focus on athletes and create a sports-based campaign, we branded this target audience as Athletic Socialites. The campaign involves choosing a preferred spirit and wearing a correlating coloured headband to run to. This run club uses music with each spirit also having a designated genre to run towards. This campaign creates inner competitiveness whilst also bringing people together.