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Beavertown: We Know What You've Done
Project type
Campaign
Date
December 2024
For my Final Year Project, I conducted a research project that resulted in a campaign for Beavertown, using insights found through primary and secondary research, the campaign has focused on the brand consumers common trait of stealing their pint glasses from pubs, the campaign uses suspense and excitement to spread its light-hearted message that Beavertown Brewery is the go-to craft beer drink that can be drank everywhere. Starting with discrete wanted posters as pre-launch, to a more focused billboard and social media launch, culminating in an event to bring audiences together to focus on the wide range of products Beavertown offers. Finishing with a statue to showcase all the stolen glasses that will be handed in at the glass exchange event, the campaign will create fame and will leave an impact on its consumers.















